Wondering if now is the time to enter the farmer-florist business? You’ve been considering adding weddings and events to your flower business, but just aren’t sure? Watch Jennie’s video discussing this subject above on the video tab.
In this course, Jennie Love, a leader in the farmer-florist industry, brings lessons from her firsthand experiences from doing over 600 weddings. Learn how Jennie’s event florist business came through the pandemic and what her business vision is for its future.
Go behind the glam of the flowers and master the behind-the-scenes business and planning process. From initial client contact all the way through to post-wedding follow-up, is where true success lies for a farmer-florist business.
This course covers these important topics and more:
- Determining which type of weddings and events are right for you
- Growing and sourcing sustainably for weddings (including top crops to plant)
- Finding the right clients
- Communicating efficiently and effectively with clients to save your sanity
- Crafting a proposal package that sells
- Pricing for profit and strategizing for long-term business growth
- Learning to say no and be graceful under fire
- NEW Sessions for 2020: Navigating Covid-19 as an Event Florist, Critical Lessons Learned:
- The Mark-up Model Must GO!
- Clean Up the Contract
- Designer’s Choice is the Only Choice!
Farmer-Florist School Online: The Wedding Process is a 6-week self-paced course with over 16 hours of video plus live weekly group coaching call sessions.
Registration for this course will be open October 1-5, 2020. The 6-week course will begin on November 4, 2020. Course cost is $695.
This course has been specifically designed for farmer-florists, but is open and helpful for any students curious about or already working in the wedding industry. It will serve as a great springboard for those designers who may not currently be growing their own flowers but who would like to start.
This course will be offered again in October 2021.
Owner and Creative Director of Love ‘n Fresh Flowers in Philadelphia, Jennie Love is a professionally-trained floriculturist and life-long farmer. Jennie took up urban flower farming in 2008 and launched her bustling event design studio in 2009. A charismatic and passionate entrepreneur, Jennie found her natural niche crafting sustainable wedding bouquets using her own farm’s flowers. Read more in the BIO tab above.
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What is NOT included in this course: This course is focused on the behind-the-scenes business of weddings. This is not a flower arranging course and will not include tips for designing. One of the six classes in this course is focused on growing flowers, but generally this is not a comprehensive farming course. Flower Farming School Online: Business Fundamentals, Annual Crops, Marketing and More! (Ziegler) and Flower Farming School Online: Bulbs, Perennials, Woodies, and More! (Dowling) courses cover the topics of growing flowers much more in-depth.