Wondering if now is the time to enter the farmer-florist business? You’ve been considering adding weddings and events to your flower business, but just aren’t sure? Watch Jennie’s video discussing this subject above on the video tab.
In this course, Jennie Love, a leader in the farmer-florist industry, brings lessons from her firsthand experiences from doing over 600 weddings. Learn how Jennie’s event florist business came through the pandemic and what her business vision is for its future.
Go behind the glam of the flowers and master the behind-the-scenes business and planning process. From initial client contact all the way through to post-wedding follow-up, is where true success lies for a farmer-florist business.
This course covers these important topics and more:
- Determining which type of weddings and events are right for you
- Growing and sourcing sustainably for weddings (including top crops to plant)
- Finding the right clients
- Communicating efficiently and effectively with clients to save your sanity
- Crafting a proposal package that sells
- Pricing for profit and strategizing for long-term business growth
- Learning to say no and be graceful under fire
- NEW Sessions for 2020: Navigating Covid-19 as an Event Florist, Critical Lessons Learned:
- The Mark-up Model Must GO!
- Clean Up the Contract
- Designer’s Choice is the Only Choice!
Farmer-Florist School Online: The Wedding Process is a 6-week self-paced course with over 16 hours of video plus live weekly group coaching call sessions.
Registration for this course will be open October 1-5, 2020. The 6-week course will begin on November 4, 2020. Course cost is $695.
This course has been specifically designed for farmer-florists, but is open and helpful for any students curious about or already working in the wedding industry. It will serve as a great springboard for those designers who may not currently be growing their own flowers but who would like to start.
This course will be offered again in October 2021.
Meet Jennie:
Owner and Creative Director of Love ‘n Fresh Flowers in Philadelphia, Jennie Love is a professionally-trained floriculturist and life-long farmer. Jennie took up urban flower farming in 2008 and launched her bustling event design studio in 2009. A charismatic and passionate entrepreneur, Jennie found her natural niche crafting sustainable wedding bouquets using her own farm’s flowers. Read more in the BIO tab above.
Important Information:
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What is NOT included in this course: This course is focused on the behind-the-scenes business of weddings. This is not a flower arranging course and will not include tips for designing. One of the six classes in this course is focused on growing flowers, but generally this is not a comprehensive farming course. Flower Farming School Online: Business Fundamentals, Annual Crops, Marketing and More! (Ziegler) and Flower Farming School Online: Bulbs, Perennials, Woodies, and More! (Dowling) courses cover the topics of growing flowers much more in-depth.
Sophie Trouillet Ducharme –
Jenny’s course was awesome! We were in the middle of the pandemic mess, sessions were super packed with unparralled info and knowledge. Jenny is a wonderful treacher able to transfer her enormous knowledge in a very sharp and comprehensive way! The weekly Q&A sessions were super helpful to navigate the process and to have all (I mean ALL) questions anwered. It’s now 6 months after the class and I already saved so much $ (and mental health) with what I learned. Thanks so much Jenny!
Jennifer M. –
I am so happy I found Jennie’s course! I started off as a certified florist and started growing flowers a few years ago. I wanted to learn how to tie these two passions together and boy did I. I’ve learned so much Valuable information about how to step up my business and offer my own flowers. If you are on the fence about enrolling take the leap and invest in yourself and your business. You won’t regret it!
Deborah Gibson –
As part of any business plan, I had to figure out which way to take my flower farm/business. After the first few modules with Jennie, I knew I had found the place where my interests met my capabilities and they met a unfilled need in my surrounding area. Jennie taught us what we needed to know to take the leap into wedding and event work. Kudos to her for her forsight and knowledge and sharing it with us. Great class. I watch/listen to it often to refresh what I learned.
lynn baker –
I am so thankful I came across this course. When I began to grow flowers several years ago I had ordered hundreds of dollars in seed waiting for Spring to arrive. I had read a lot of cut-flower books and I even have a degree in agriculture BUT was so thankful to have read Cool Flowers with two weeks to spare to Fall plant my seeds. I had a completely profitable first Spring because of Lisa’s book, Cool Flowers that if I had neglected to read it even just a few weeks later the first year would have been a complete failure. I had the exact same benefit from this course. I had a bride approach me about wedding flowers, I had no clue how to price, what to say/not to say/how to say it. I knew I could grow them but I didn’t have the knowledge of how the wedding and events business worked. I signed up for the course and I am so thankful I did. I was able to book the bride and designed my first non-family wedding last weekend! It was beautiful and I have already had another bride contact and pay for a wedding later in the summer. I will forever be grateful for the time Jennie poured into the video, live Q&A, and even today she still shares information that is so helpful for all of us to create a sustainable business that honors the floral industry!
Terri –
Jennie is the real thing! She takes you step by step through her process of being a successful farmer-florist in a very accessible way. She shares the highs and is honest about the lows. This course is more than just beautiful photos. (Although she shares those, and they’re amazing!) I would recommend this course to anyone considering moving towards the farmer-florist model.
Seven Stems Flowers –
This course was top notch. The detail in processes, correct pricing and focus on profitability as a farmer florist is like nothing out there right now. Jennie gave us full access to her documents which are an absolute game changer in understanding how the wedding market works. This course is essential for farmer florists looking to increase revenue and turn their focus onto event design. Jennie is an amazing teacher and the q and a sessions were icing on the cake. She is an engaged instructor and takes time to answer- in detail- questions from all angles. Absolutely worth the small investment for this course.
Rebecca –
Wow – weddings and events are a big opportunity for flower farmers! This course is a thorough guide to what it takes to be a successful and profitable farmer florist. Jennie is both inspiring and realistic about best practices and valuing your time and your ability to create a beautiful product, all the while maintaining a high standard for customer care and compassion. Like Lisa and Dave in other courses, Jennie is dedicated to sharing her knowledge and encouraging comaraderie amongst everyone involved in the wedding/event, as well as flower-farmer florists.
Jonalyn Carver –
Having lifetime access to your courses is absolutely a life saver! All winter and spring I have been referring back to your cool flowers book and video and Dave’s class is still being referred to multiple times a week as I figure out something in the field, prepare to plant something new and plan for this fall. Last night I sat down and reviewed portions of Jennie’s class as I was preparing for a consult today. I love that everything is so clearly labeled and easy to find and you can just pop back and find just what you need!
Mary Turner –
For years, I have been trying to get to Jennie’s farm for a workshop and now she has come into my living room! Great course, lots of information – really tons of detailed information that is useful to our farmer-florist wedding business. Thanks everyone for such a fabulous course!!
Terry Turner –
Jennie’s class was fantastic, she goes over so many things that I had never thought of and offers so much detail into how she runs her business. I definitely will be changing and adding to how I run the wedding side of my business. Thanks so much to Jennie and the Gardeners Workshop Farm for all of the hard work put into the class.