What starts out as a dream-come-true business can quickly turn to endless weeds, flat sales, and overwhelm, but it doesn’t have to be that way. Wondering if you can produce enough on your small space to have a business and to do it with no greenhouse or cooler? Lisa has done it and you can too. This course is her road map sharing the building block steps to becoming a successful flower farmer or how to hit the reset button on an existing flower farming business.
Let’s face it, learning to become a flower farmer and a business owner can be hard. Lisa struggled in the early years, but loved what she was doing so much that she set out to learn how to run her urban flower farm more efficiently, earn a profit, and to have a family life beyond the business.
Start or Scale-up a Flower Farm:
- How to start a professional flower farm business
- Building and managing a working garden
- Using tools of the trade like netting and irrigation
- Succession planting that boosts the bottom line
- Learn how-to sell and where to sell
- How-to grow 100% outdoors in the field and garden
- Annual flowers to grow week after week
- How-to start seeds
- Harvesting and conditioning steps
- Photo Image Gallery for student use
- Selling flowers in a contact-less world
- The ins and outs of emails
- Using Google Docs for gathering orders
- And more
Flower Farming School Online: The Basics, Annual Crops, Marketing and More! is a 6-week self-paced course with over 20 hours of video plus live weekly group coaching call sessions with Lisa and PDF downloads of resources and worksheets.
This course has been created for those interested in becoming a flower farmer, but is open and helpful for any gardener wanting to learn more about growing flowers.
Registration for this course will open in fall 2021. The 6-week course begins in November, course cost is $595.
Meet Lisa Mason Ziegler
What began as a small cut-flower farm producing for local markets has grown into so much more. Lisa has become a leader in the cut-flower growing industry, author, accomplished speaker, teacher, and the owner of The Gardener’s Workshop. It all began in 1998 because Lisa wanted to work in her garden as her career. At first, she sold her cut flowers to local florists and Colonial Williamsburg. The business soon grew to include florist throughout the Hampton Roads region, supermarkets, farmers markets, a members-only on-farm market, and a bouquet drop-off subscription service. Read more in the Bio tab above.
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How online courses work: Learn how you access courses from any device with internet, how you have lifetime unlimited access, the refund policy, and more here.
What is NOT included in this course:
This course is based 100% on growing annuals outdoors in the field. No hoop or greenhouse growing. It does not include growing information on bulbs, perennials, or woodies. Flower Farming School Online: Bulbs, Perennials, Woodies, and More! (Dowling) courses covers these topics. This course does include making speed market bouquets but is not a flower arranging course nor does it include information related to doing events or wedding work. The Farmer-Florist School Online: The Wedding Process (Love) covers wedding and event business work.