Owner and Creative Director of Love ‘n Fresh Flowers in Philadelphia, Jennie Love is a professionally-trained floriculturist and life-long farmer. Leaving behind an earlier career in corporate marketing, Jennie took up urban flower farming in 2008 and launched her bustling event design studio in 2009. A charismatic and passionate entrepreneur, Jennie found her natural niche crafting sustainable wedding bouquets using her own farm’s flowers. Arguably the foremost farmer-florist in the industry today, she has flowered more than 500 weddings and numerous other special events in the past decade.
Jennie has been featured several times in the New York Times, Martha Stewart Weddings, Brides Magazine, The Knot, and the Philadelphia Inquirer for her seed-to-centerpiece efforts. She was named one of the top wedding florists in the nation by Martha Stewart in 2015. In addition to weddings, her distinctively lush and textural floral designs have been used in numerous photo shoots, magazines, style blogs, and books. Jennie has hosted more than 80 workshops and master classes at her farm as well as traveling across the U.S. and Canada to teach. She is the currently President of the international Association of Specialty Cut Flower Growers and writes a regular column for the notable Cut Flower Quarterly.
On a petite, but highly productive, five-acre farm in Philadelphia, Jennie runs a very profitable floral business that fully supports herself and four+ employees each season. She has built her farm from the ground up, one hundred percent on her own initiative, over the past 12 years, using weddings as the main revenue source. Learn how she did it.
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