Connecting with Customers in a Contactless World
Note from Lisa: This article is based on a true story about a real business. The images are from my farm and business. Business was booming. Selling their flowers at several large farmers markets and had done so for many years. Each week at the market, customers lined up to make purchases. Their biggest challenge?
Life Changing Lessons
You never know until you walk in those shoes-a phrase that I value now more than ever since becoming a small business owner. When I think back on the past two decades and how my life and even my dreams have evolved, I’m stunned. I never imagined that my choices would lead me where
Life-Changing Lessons
You know what I love the most about this adventure of producing online courses for others? It’s witnessing the wisdom and experiences pouring out of these amazing teachers. Their messages are powerful and the lessons are life-changing. Overly dramatic statement? Not at all, because when your business soars, your life is changed. Soaring may mean
Fence talk saved my flower farming life
During my years as a flower farmer and business owner, I’ve learned many monumental lessons. The one I am sharing here saved my flower farming life. It occurred during my early years of farming. I was frustrated and seriously thinking of quitting. It was nearly a hundred degrees that summer afternoon, and I felt like
Courage and Sweat Led to a Cutting Garden
Have we met? My name is Lisa Mason Ziegler, welcome! It is so great to connect with you here. I’m an urban flower farmer, teacher, author, and online course publisher. My little business has gone through so much change and growth in the past 22 years that I can hardly take it all in when
Warehouse Moving!
I sometimes sit and wonder, how in the world did reading a book (The Flower Farmer) a little over 20 years ago lead me to where I am today? My flower farming idea has grown into a multifaceted business that I enjoy. Today as a flower farmer, author, speaker and online retailer I am totally smitten that
My Gift has Limits
When I embarked on developing Flower Farming School Online I had a list of goals for the project. At the top of that list was to make the course affordable for as many as possible. I remember my early days of starting a business- there was never enough $$$ to go around. I focused on
A New Day for www.thegardenersworkshop.com
A new day has come this cold January day for The Gardener’s Workshop. We have just launched a brand new amazing website and what a journey it has been. This was kind of a forced makeover because the shopping cart platform business we have used since 2005 notified us last summer that they were closing
Facebook Live: Overcoming Challenges to Become a Flower Farmer
What’s stopping you from becoming a flower farmer? Dave and I discuss how we overcame the challenges we faced and more. What is your “I can’t start my business because…..” No experience? No cooler? No acreage? No greenhouse? No delivery vehicle? No startup money? No time? No tractor? ——No problem! Registration for our two Flower
Flower Farming Myths and What I Wish I Knew…
With special contributions from: A myth has a way of taking on a life of its own and driving us to unhelpful practices. While a myth might be false, it is often widely held and very influential. I’ve fallen for a few flower farming myths through the years, but on top of that, I created
Flower Farming Business: Starting, Sustaining, and Surviving
This 4-week series is brought to you by TheGardenersWorkshop.com. Making it possible for flower lovers at all levels to grow and enjoy flowers and to build businesses based on flowers! This video series shares the backside of becoming or being a flower farmer—the thrills, the troubles, and the ongoing challenges. My intention with this series
Flower Possible
What sets entrepreneurs apart from non-entrepreneurs? The willingness to grant yourself the permission to not just dream— but to go after the dream without knowing exactly how to make it happen. Just do it. (Better words never spoken.) Perfect followup: Just jump and the safety net will appear. (That’s if you even need one…) Going
Pipe Dreams and the Land of the Giants!
Do you have an idea sitting in the back of your mind that just won’t go away? Whenever you have a moment to sit and think… it just keeps coming back? The idea seems so impossible. Others may call it a pipe dream (something unattainable) and that may be so! Unless you decide: where there’s
A Lack of customers is not why flower farms fail….
There have been concerns expressed over all the new interest in commercial flower farming. Seasoned and new farmers are wondering: are there enough customers to go around? I say without hesitation, yes there are enough buyers out there. In the U.S. alone consumers spend between 7 to 8 billion dollars annually on cut flowers. BILLIONS…
Becoming a Flower Farmer, the rest of the story…
I wrote a blog a while ago about my innocent ambitions of becoming a flower farmer. As I reviewed it, I realized my story hasn’t ended and in fact I am beaming with excitement about the late summer and fall this year! Having come out on the other side of high production flower farming has
So many different walks of life!
Part of my job here at The Gardener’s Workshop job has become communicating what we do here and the ways we offer to share, educate, and supply what you need. As we are heading into the once a year enrollment period for Flower Farming School, I find myself totally submerged in getting that word out.
Becoming a Flower Farmer
I was a novice gardener back in 1997 when I discovered that cut-flower farming was a career possibility. I had never dreamed I could become a flower farmer. Besides not knowing anything about farming, I lived in the middle of the city and only had a large yard. Looking back now, what appeared as odds
How Online Courses Works
A look at how the online courses work and how you will be able to interact with the technology and with us. When you purchase a course you will have unlimited access to all of the course materials: videos, slideshows, PDFs, resources, etc. You will be asked to setup a username and password during checkout.
A Better Way to Garden and Farm
When I was getting on the bus to leave Spring Forth Farm, I knew I would be back. From the organized appearance of the farm to hearing their story and then the teaching began, wowza. My wheels started turning. Before I left their farm that day over a year ago, I planted the seed
Is Flower Farming School Online for Me and Will I Have Time?
I’ve been getting questions from folks who aren’t sure if my Flower Farming School Online course is right for them and if they will have time to take the course. What you may not know about me is… I love to answer questions face-to-face, so I jumped on camera to address these concerns. But just
The Joy of Local Flowers: A Private Flower Market
It has taken much work and foresight to get here. Figuring out how to grow cut-flower, seeking those out that want to buy them and then to find the gumption to keep doing it year after year. Sharing the bounty of my labors with these delightful folks is a good part of what keeps me