Lisa Mason Ziegler, a home gardener turned cut-flower farmer began growing field-grown cut flowers in 1998 on less than 1 acre in Newport News, Virginia. In 2010 Lisa’s garden grew into an urban farm, now close to 3 acres. During the growing season, this farm yields thousands of stems of flowers each week. Her flowers are sold to upscale florists and through her Members-only flower market that are in their 20th year.
Have you ever considered how much being afraid is costing your business? Little did I understand that being afraid led me to chase shiny objects and it held me back from finding the meat and potatoes of my business for years. All because of my fear of being that “simple” field growing flower farmer on
Facing the Fear of Failing
We are all in the same boat. Whether starting a flower farm, a podcast, or any other unfamiliar tasks—-it’s the fear that holds us back. I know because I’ve been afraid to start this podcast! I’m sharing my experience and the encouragement to push past the fear.
Under the Row Covers and Succession Planting
My first episode y’all!!! As I am aligning my thoughts to share with you, I thought I would take you along as my season is already unfolding here. Do you peek under the row covers? I find it to be the scariest thing this farmer can do in mid-winter. Links to my books mentioned: Cool
Flower Farming Business: Starting, Sustaining, and Surviving
This 4-week series is brought to you by TheGardenersWorkshop.com. Making it possible for flower lovers at all levels to grow and enjoy flowers and to build businesses based on flowers! This video series shares the backside of becoming or being a flower farmer—the thrills, the troubles, and the ongoing challenges. My intention with this series