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#268: Looking Back to Move Forward

#268: Looking Back to Move Forward

I’m looking over my shoulder as I begin to firm up my business goals and plans for 2024. Lessons learned and reminders of advice given is good food for thought. Learning to say no to great ideas that aren’t in my wheelhouse is at the top of my list....

#264: Farming With A Baby, With Gretel Adams

Join me as I catch up with Gretel Adams of Sunny Meadows Flower Farm in Columbus, Ohio. In this episode, we talk about how life on the farm has changed with the addition of their first child, get an update on their flower farming biz, and learn of another big...
#263: Dried Flowers, Added Value

#263: Dried Flowers, Added Value

My goal was to always sell it all fresh, but, there are always leftovers, right? Why not hang them to air dry and sell them as added-value products? Dried flowers are back in vogue and an excellent cash crop to sell alongside your fresh fall flowers and those...
#259: Trust The Process

#259: Trust The Process

What does trusting the process mean? Learning the steps and just keep doing them. I lean on mentors, teachers, organizations, resources, and team members. Everyone needs them all. Business is an ever-evolving and changing force meaning every day has scary stuff— we...
#257: What To Grow Next Season

#257: What To Grow Next Season

Coming out of the dog days of summer is the time to consider: what are my flower needs for next season? While it is fresh in your memory, consider “Where am I selling and when does it start?” These guiding principles will lead you to what you should grow,...
#255: Misguided Passion?

#255: Misguided Passion?

Do you love the processes of starting, growing, and harvesting lots of cut flowers, but don’t really want to go into business? That is totally doable and in my book, an even higher calling! Mentions We are so happy about our partnership with the Growing For...
#254: Meet Tammy Osselaer of Little Petal Farm

#254: Meet Tammy Osselaer of Little Petal Farm

Today’s episode is a chat that Lisa recently had with Tammy Osselaer, owner of Little Petal Farm in Noblesville, Indiana. During this conversation, they chat about retail sales, farmers markets, the importance of weeding regularly, AND how flower farmers are ALWAYS...
#252: Lisa Chats With Dr. Allan Armitage

#252: Lisa Chats With Dr. Allan Armitage

A well-known writer, speaker, and horticulturist, the TGW family might know Dr. Allan Armitage best as the co-author of one of our favorite reference books, Specialty Cut Flowers. Here, Lisa chats with “Dr. A” about how they met, how he got his start in...
#251: Flat Sales in Late Summer

#251: Flat Sales in Late Summer

I vividly remember harvesting flowers that I knew were destined for the compost heap. July and August can be tough sales months, but facing and overcoming it can be done. I hope this helps! ~Lisa Mentions Lisa’s course, Flower Farming School Online: The Basics,...
#250: Ask A Florist Q&A with Ellen Frost

#250: Ask A Florist Q&A with Ellen Frost

Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, normally called Ask a Flower Farmer. In this episode we instead did an Ask a Florist session with guest host Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is not...
#249: Take A Break

#249: Take A Break

Do you need a break? To continue performing everyone needs time to refuel. For me, marrying into a family that observes Sundays as a day of rest played a significant role in my business success. Looking back I see how it gave me down space to become better. Mentions...
#246: Big Picture Thinking for Spring

#246: Big Picture Thinking for Spring

Now is the time for big-picture planning for next spring: where and when. As I am shuffling our gardens again, I am excited to embark on a smaller garden that produces more. I know where I am planting Cool Flowers and when I should plant which leads me backward to...