by Lisa Mason Ziegler | Dec 12, 2023 | Podcast
I’m looking over my shoulder as I begin to firm up my business goals and plans for 2024. Lessons learned and reminders of advice given is good food for thought. Learning to say no to great ideas that aren’t in my wheelhouse is at the top of my list....
by Lisa Mason Ziegler | Nov 28, 2023 | Podcast
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one was guest-hosted by Dave Dowling of Ball/ColorLink. Dave is also a former flower farmer and the instructor for our online course: Flower...
by Lisa Mason Ziegler | Nov 21, 2023 | Podcast
Join Lisa Ziegler and Jessi Graven as they discuss the writing of The Cut-Flower Handbook. This book is scheduled for release in February 2024 and is available for pre-order now. Pre-order The Cut-Flower Handbook directly from TGW to get our FREE bonus...
by Lisa Mason Ziegler | Nov 14, 2023 | Podcast
Join me as I catch up with Gretel Adams of Sunny Meadows Flower Farm in Columbus, Ohio. In this episode, we talk about how life on the farm has changed with the addition of their first child, get an update on their flower farming biz, and learn of another big...
by Lisa Mason Ziegler | Nov 13, 2023 | Blog, Cool Flowers, Fresh Cut Flowers
I’ve grown well over a million stems of snapdragons since I started my flower farming business in 1998. Throughout the years my relationship with this flower has had a lot of ups and downs but one thing remains constant: snapdragons are easy to grow and they are in...
by Lisa Mason Ziegler | Nov 7, 2023 | Podcast
My goal was to always sell it all fresh, but, there are always leftovers, right? Why not hang them to air dry and sell them as added-value products? Dried flowers are back in vogue and an excellent cash crop to sell alongside your fresh fall flowers and those...
by Lisa Mason Ziegler | Oct 31, 2023 | Podcast
In this very special episode, TGW staffer Jessi Graven guest hosts as she visits fellow TGW student and established flower farmer Michelle Wheeler of River Bend Blooms in Kentucky! Here, Michelle tells the story of how she came into flower farming, how the business...
by Lisa Mason Ziegler | Oct 24, 2023 | Podcast
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer, hosted by Jennie Love of Love ’n Fresh Flowers. Jennie is a well-known and highly sought-after farmer-florist in Philadelphia specializing in...
by Lisa Mason Ziegler | Oct 17, 2023 | Podcast
Time for another great chat between Lisa and expert cut-flower grower, Dave Dowling! Dave is also a bulb and plant broker, and the author of our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. In this episode, Lisa & Dave talk...
by Lisa Mason Ziegler | Oct 10, 2023 | Podcast
What does trusting the process mean? Learning the steps and just keep doing them. I lean on mentors, teachers, organizations, resources, and team members. Everyone needs them all. Business is an ever-evolving and changing force meaning every day has scary stuff— we...
by Lisa Mason Ziegler | Oct 9, 2023 | Happening on a Flower Farm with Lisa Mason Ziegler
It was one of the earliest ASCFG conferences I attended. I was kind of a loner (hard to believe, right?) and I hadn’t connected yet with anyone so I would spend my free time observing and listening while at conferences. It is pretty amazing what you can learn just...
by Lisa Mason Ziegler | Oct 3, 2023 | Podcast
Get your notepad ready! This is an information-packed crash course in lily succession planting from expert grower and bulb broker, Dave Dowling. Dave is also the author of our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. In this...
by Lisa Mason Ziegler | Sep 26, 2023 | Podcast
Coming out of the dog days of summer is the time to consider: what are my flower needs for next season? While it is fresh in your memory, consider “Where am I selling and when does it start?” These guiding principles will lead you to what you should grow,...
by Lisa Mason Ziegler | Sep 19, 2023 | Podcast
Please enjoy this replay of a webinar that Lisa did with Jennie Love called “Top 5 Mistakes New Farmer-Florists Make.” Jennie & Lisa put this one together with the hope of helping new farmer-florists avoid some common pitfalls – all mistakes that Jennie...
by Lisa Mason Ziegler | Sep 12, 2023 | Podcast
Do you love the processes of starting, growing, and harvesting lots of cut flowers, but don’t really want to go into business? That is totally doable and in my book, an even higher calling! Mentions We are so happy about our partnership with the Growing For...
by Lisa Mason Ziegler | Sep 5, 2023 | Podcast
Today’s episode is a chat that Lisa recently had with Tammy Osselaer, owner of Little Petal Farm in Noblesville, Indiana. During this conversation, they chat about retail sales, farmers markets, the importance of weeding regularly, AND how flower farmers are ALWAYS...
by Lisa Mason Ziegler | Aug 29, 2023 | Podcast
Lisa recently had a chat with Debra Prinzing to celebrate the 10-year anniversary of the Slow Flowers Podcast. As part of the festivities, Slow Flowers is reairing selected episodes from each year of the podcast, and Debra chose Lisa’s episode for the second year,...
by Lisa Mason Ziegler | Aug 22, 2023 | Podcast
A well-known writer, speaker, and horticulturist, the TGW family might know Dr. Allan Armitage best as the co-author of one of our favorite reference books, Specialty Cut Flowers. Here, Lisa chats with “Dr. A” about how they met, how he got his start in...
by Lisa Mason Ziegler | Aug 15, 2023 | Podcast
I vividly remember harvesting flowers that I knew were destined for the compost heap. July and August can be tough sales months, but facing and overcoming it can be done. I hope this helps! ~Lisa Mentions Lisa’s course, Flower Farming School Online: The Basics,...
by Lisa Mason Ziegler | Aug 8, 2023 | Podcast
Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, normally called Ask a Flower Farmer. In this episode we instead did an Ask a Florist session with guest host Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is not...
by Lisa Mason Ziegler | Aug 1, 2023 | Podcast
Do you need a break? To continue performing everyone needs time to refuel. For me, marrying into a family that observes Sundays as a day of rest played a significant role in my business success. Looking back I see how it gave me down space to become better. Mentions...
by Lisa Mason Ziegler | Jul 25, 2023 | Podcast
Lisa, Val, Dave, and Ellen discuss the impacts of the pandemic and how the industry has moved on in the following years from the perspective of a cut-flower grower, a florist, and a wholesale plant broker. Trend Alert: Customizing flower growing to fit your lifestyle,...
by Lisa Mason Ziegler | Jul 18, 2023 | Podcast
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one was guest hosted by Dave Dowling of Ball/ColorLink. Dave is also a former flower farmer and the instructor for our online course: Flower...
by Lisa Mason Ziegler | Jul 11, 2023 | Podcast
Now is the time for big-picture planning for next spring: where and when. As I am shuffling our gardens again, I am excited to embark on a smaller garden that produces more. I know where I am planting Cool Flowers and when I should plant which leads me backward to...
by Lisa Mason Ziegler | Jun 27, 2023 | Podcast
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one was guest hosted by Dave Dowling of Ball/ColorLink. Dave is also a former flower farmer and the instructor for our online course: Flower...